Sunday, May 31, 2020
5th Grade Narrative Essay Examples - How to Organize Your Research
<h1>5th Grade Narrative Essay Examples - How to Organize Your Research</h1><p>When getting ready for your fifth grade account paper, there are sure ways you can compose your exploration and compose a story that would fulfill the guidelines of 'perusing the paper.' It would help in the event that you read and survey the style manage first. At that point read a few instances of first graders' composition for the accompanying paragraphs.</p><p></p><p>What are the qualities and negatives of the theme? Compose a framework of the essential realities and the positive focuses. Compose a depiction of the primary character, utilizing the pronoun you, who is the hero and how you came to have the significant choices. What's more, ultimately you can make an end that ponders being an understudy in this class.</p><p></p><p>What were the basic choices that you needed to make in the start of the story? Try not to go into subtleties, ho wever make an account of the key crossroads and minutes that hinted at a ultimate conclusion. You can examine the choice by experiencing each page and beginning from the earliest starting point and moving as far as possible of the paper.</p><p></p><p>What are the additional lines of the paper? There are some paper supplies that have writing slate lines, which are helpful to isolate passages or give additional data. Simply mark the pages that need this additional room and give headings with the goal that the lines can be used.</p><p></p><p>Grammar is significant when composing a story. Make a point to check the spelling and accentuation of the paper before submitting it to the educator. In the event that you compose a piece that is syntactically right however needs significant data, the educator will undoubtedly discover it is out of arrangement and might require a re-write.</p><p></p><p>The instructor needs to d iscover how much detail the educator is eager to go into with the understudy so as to answer the essayist's vocation objectives. One thought is to put the essayist's objectives at the highest point of the paper, before settling on choices about style.</p><p></p><p>Being an educated understudy doesn't mean the educator needs to work to your bearing. That is the purpose of discourse. Your capacity to pose inquiries and express your real thoughts permits the instructor to realize that you are having some good times while additionally making great decisions.</p>
Tuesday, May 26, 2020
Willy Is Suffering From Crippling Self Pity - 1395 Words
We first need to know that a good portion of story takes place in Willyââ¬â¢s (Salesman) home. In the past, the Brooklyn neighborhood, which the Lomans live in, is outside of the bustle of New York City. There was a space between the neighborhood for expansion and for a garden. When Willy and Linda (Willyââ¬â¢s wife) purchase the home, it represented Willyââ¬â¢s hope for the future. Later apartments and buildings surrounding all sides soon overrun their home. At this point Willyââ¬â¢s hope of his future home is slowly diminishing as the surroundings become more populated. Even with their house nearly paid off, Willy believes he will never experience the fame and fortune promised by the American Dream. Reality conflicts with Willyââ¬â¢s hopes. Throughout his life, Willy has held himself to such high standards that he refuses to accept denial and or failure. By the time the play opens, Willy is suffering from crippling self-pity. He is so focused on succeeding that he canââ¬â¢t maintain a constant fantasy. At one point Willy calls Biff (Willyââ¬â¢s son) a lazy bum and just days later proceeds to tell him that heââ¬â¢s anything but lazy. In another instance, he calls the family car a piece of trash one day and ââ¬Å"Itââ¬â¢s the finest car every Built.â⬠Denying Biffââ¬â¢s laziness allows Willy to hold on to the notion that someday Biff will eventually exceed his fathers expectations. Willy is constantly changing his interpretation of reality based on his psychological needs at the moment. When Willy was much younger
Essay Writer Ideas For Hire
Article Writer Ideas For HireThere are numerous kinds of exposition essayists for recruit, however how might you choose which one is directly for you? There are numerous types of composing and you don't really require an extravagant composing style to compose a decent exposition. Everything necessary is some examination and some composing abilities to deliver an incredible article and pull in the consideration of your imminent reader.Essay author thoughts for recruit will give you thoughts for what kinds of papers you could compose for school or an organization. Various exposition styles can be found and utilized by numerous individuals for an assortment of purposes. These authors can assist you with finding the correct composing style for your needs.Essay essayist thoughts for recruit will give you a rundown of various composing styles that you can use for your article. An individual's encounters are frequently written in various styles. You might need to utilize a specific type of composing for your task and afterward add more components to your article to make it stand out.While paper essayist thoughts for employ is an extraordinary spot to search for thoughts, you despite everything should be certain that the thoughts that you are going to utilize are not as of now in the commercial center. There are numerous individuals who make their living on making their customers' thoughts for the market. A smart thought is similarly in the same class as an ideal thought and once in a while, it is even better.If you are uncertain about whether a thought is as of now out there, you can look at your nearby library to check whether you can discover any composition on the theme. On the off chance that you can't discover anything on the subject, it is ideal to go with another thought that is ideal for your necessities. Exposition author thoughts for employ is an extraordinary method to get new ideas.Another incredible spot to search for article author thoughts is on undergr ads who have just won the state paper challenge. These understudies have an incredible favorable position with regards to concocting good thoughts for you. You can typically converse with the understudy by telephone or even on the internet.Some incredible school paper scholars can mention to you what sort of themes they have utilized for expositions previously. They can likewise mention to you what works and what doesn't work with regards to composing. This is an incredible asset since you don't generally have the foggiest idea whether the point you need to expound on is as of now being composed about.If you have a thought for a paper, yet you don't have a clue where to discover it, consider utilizing exposition author thoughts for employ. These authors will get you out and give you thoughts for how to compose an extraordinary paper. On the off chance that you don't have a clue what to compose, you can generally take a tip from them and compose it yourself!
Saturday, May 23, 2020
Essay Paper Samples - How to Choose Good Essay Paper Samples
<h1>Essay Paper Samples - How to Choose Good Essay Paper Samples</h1><p>There are many article paper tests accessible on the web. The facts confirm that a considerable lot of these can be downloaded for nothing, yet a great deal of them are too hard to even think about using appropriately. So what should you do?</p><p></p><p>Look with the expectation of complimentary ones and attempt to make sense of how they are made. This implies the penmanship of the essayist doesn't make a difference. What's more, the design, where each section starts and closures, ought to likewise be unessential. It should simply be fundamental. The contrast between a genuine model and an unremarkable one must be acknowledged when you take a gander at different subtleties, for example, the shade of the paper and textual style of the text.</p><p></p><p>In request to see the right textual styles, you need to type the letters out on the PC and after ward attempt to coordinate the textual styles to the example. For instance, the example letter ought to have precisely the same text styles as the textual style on the paper. Or on the other hand the request for the words, the spot of the composition just as the quantity of spaces will all impact how well your composing will turn out.</p><p></p><p>This is the place the quantity of tests is so significant. The more examples you have, the better the example will end up being. It might appear to be somewhat inefficient to utilize various models, however having an assortment of models will give you a more extensive scope of points to compose about.</p><p></p><p>Another thing that enables when you to pick an example is that it ought to have a scope of potential subjects. You ought to have the option to discover an assortment of models that you can look over. It is senseless to pick an example dependent on only one topic.</p><p>& lt;/p><p>If you can't discover an example that is suitable for your subject, you might need to search for one that is identified with your theme. Ensure that the models are connected and don't have such a large number of points that are excessively near one another. Recall that a point ought not be excessively wide. This is in such a case that it is excessively wide, it might give a ton of models that would be difficult to relate.</p><p></p><p>There are a few things that you have to recollect whether you pick exposition paper tests that are excessively conventional. Above all else, your theme is too conventional to ever be spoken to by only one model. Besides, when you don't utilize tests that are directly for your point, you will most likely be unable to utilize them well and capitalize on your writing.</p><p></p><p>After you have discovered some incredible article paper tests to utilize, it is a smart thought to likewise pri nt them out and put them in an envelope with the goal that you can take them anyplace you need to. This will likewise permit you to keep them with your different papers so you can without much of a stretch allude to them.</p>
Friday, May 22, 2020
Essay Topics For Writing for Schools and Colleges
<h1>Essay Topics For Writing for Schools and Colleges</h1><p>The best exposition themes for composing for schools and universities are commonly short, to the point, and contain helpful data. Your exposition ought to be close to a page long, so you should ensure that your substance is anything but difficult to peruse and to grasp. Here are some useful hints on the most proficient method to compose a straightforward, clear essay.</p><p></p><p>Your subject or theme is consistently significant in an exposition. You need to pick a subject that will communicate as the need should arise to the peruser. A few people like to have some expertise in one theme, while others like to expound on all subject matters. A few people even like to spend significant time in a solitary subject. In the event that you like to peruse, you can have some expertise in a book that covers everything from history to geography.</p><p></p><p>The point you pick is a significant component to the achievement of your paper. In the event that you need your theme to be viewed as elegantly composed, at that point you have to ponder it. Ensure that your subject is something that you have inquired about and expounded on all alone. You can add the subject to your resume and get out that you are searching for work.</p><p></p><p>If you would prefer not to invest the energy to inquire about a point yourself, at that point you can enlist somebody to do it for you. You can likewise utilize an office or advisor who has some expertise recorded as a hard copy for schools and universities. Much of the time, they will give you a layout for you to fill in. You would then be able to ensure that your exposition coordinates with the template.</p><p></p><p>There are a few experts who offer their administrations too, for example, the composing educator you may work with to compose your own paper. They will r edo your paper dependent on your details. They will give you significant recommendations on the best way to make your paper simpler to peruse and comprehend.</p><p></p><p>Using programming and composing instruments is an extraordinary method to expand your odds of composing a fruitful article. This is an extremely helpful approach to alter and re-alter your work without going through hours attempting to revise sentences or rephrase thoughts. You can likewise exploit free programming to alter your exposition and improve your language and composing skills.</p><p></p><p>The key to composing papers with troublesome themes is to not get excessively hindered with the examination required to compose the article. Now and then the theme you pick ought to be very straightforward and afterward simply clarify your discoveries in straightforward terms. You can simply allude back to the framework and read your blueprint so anyone might hear to yours elf. This will assist you with expressing what is on your mind to the peruser in a characteristic way.</p><p></p><p>The above are a few hints on the best way to compose a decent paper. Your theme ought to be short, to the point, and straightforward. On the off chance that you follow these means, you ought to have the option to compose a quality exposition rapidly and easily.</p>
Monday, May 18, 2020
Untold Stories on Salem Witch Trials Essay Topics That You Really Need to Read
<h1> Untold Stories on Salem Witch Trials Essay Topics That You Really Need to Read</h1> <h2>The Most Popular Salem Witch Trials Essay Topics </h2> <p>LinkedIn is actually the most notable occupation and profession organizing site. Start with the presentation. Because of boundless utilization of Social Media. </p> <p>We give our steady customers with limits and higher unrivaled assistance. Remember to see the huge Fish Games Forums on the off chance that you discover you need more assistance. Redone school article help is offered to understudies who wish to improve their evaluations and don't have the opportunity to achieve scholarly exposition. It's similarly just as you were getting help from an outsider to fix your PC, or pay a coach to expand your composing abilities. </p> <p>With the War on Terror, there's a lot of neurosis. The main way an individual could escape from allegation was admit or set the fault on someone else. In the occasion the individual blamed for the wrongdoing is extremely liable the discipline must fit the wrongdoing as referenced in the eighth Amendment. The touch test chipped away at the idea that survivors of magic would have an uncommon response to physical contact by utilizing their wrongdoer. </p> <p>You get a chance to form into an extraordinary understudy! These preliminaries occurred in a settlement named Salem, which was a piece of the Massachusetts Bay Colony at that point. 1 instance of this is the occasion of Julius and Ethel Rosenberg. In Salem puritans where the vital people in this area. </p> <h2> A Secret Weapon for Salem Witch Trials Essay Topics</h2> <p>Quakers, for instance, were obvious objectives. Be that as it may, most of them were old women. For example ladies were viewed as compliant to men. </p> <p>The ones that perform black magic are thought of as witches. She estimates that the birthplace of the strange substantial pains originally saw in the entranced young ladies might be the outcome of ergot harming. The people who state they're in reality witches get the chance to live, and the individuals who don't get hanged or possibly squeezed to death under a lot of stones. That is right, some motivation behind why individuals are sentenced to death demonstrated actually unimportant. </p> <p>There might be different deterrents which make it incomprehensible that you adapt to a task completely all alone. The preliminaries were a technique to keep the exacting social progressive system. At the point when you needn't bother with these impediments to impact the bore of your work, you require proficient help from an assistance you may trust. </p> <p>Puritan pioneers began to stress they were losing charge of the network and wished to maintain a strategic distance from change in the exacting social pecking order. The world should resolve issues until they get excessively huge and to set the prerequisites of huge gatherings before those of themselves. Other than political occasions, there's a captivating subset of the group mindset that is fascinating to share inside this nation. All the outcome of the crowd attitude. </p> <p>Then dependent on the point you pick, you can compose a postulation explanation on it. What's more, you will be in a situation to look over three one of a kind sizes of burgers. Obviously, there are special cases. </p> <p>We lost the chance to characterize the lawful wording of the issue, on the grounds that the open needed equity managed before due training. How about we investigate some of those misguided judgments. Like his kindred Puritans, he's excessively worried about the vibe of goodness. There isn't a simple answer to that question. </p> <p>Practicing black magic was a way to discharge dissatisfactions in the specific furrowed puritan culture. At last, it's critical to know that while numerous current Pagans refer to the Salem preliminaries as a delineation of strict prejudice, right now, black magic wasn't viewed as a religion at all. Strict prejudice had a significant influence in the development of the Salem black magic preliminaries. </p> <p>The loss of black magic would profess to watch a ghost or shape of the person who had distressed them. You're thinking about this in completely the off base way, Abigail expressed. </p> <p>We are here so as to help you in making your scholarly life effective. Tituba's admission wasn't the sole thing that brought about mania prompting the start of the Salem Witch Trials. Any individual who restricted or had an issue with the congregation was viewed as a witch. </p> <h2> A Secret Weapon for Salem Witch Trials Essay Topics </h2> <p>By the end of the schedule year, 3 kids were executed. The day in the wake of Thanksgiving is another immortal outline of the group mindset that is connected to the Christmas Season. Following two or three minutes, Abigail expressed. </p> <p>The most notable of these is the swimming test that incorporates restricting the man or lady and tossing them in a waterway. Better spend that chance to read for tests, particularly once you have a lot of stuff to cover. 1 thing we should likewise comprehend everybody who kicked the bucket were common people. License the knowledge leak in and make you an exceptionally little piece more brilliant, 1 hour at a second. </p>
Sunday, May 17, 2020
Fashion Industry in Analogy Essay Topics
<h1>Fashion Industry in Analogy Essay Topics</h1><p>A design similarity article is an intriguing subject that you can use in your school classes or even in your standard work place. Style is a significant field to the individuals in question and on the off chance that it isn't given the best possible consideration it can really be mistaking for certain individuals. What makes this article significant is that it will show you how to relate design industry. With this information you can not just find a new line of work working in this field yet additionally become a specialist in the field.</p><p></p><p>In request to comprehend the distinction between design industry, we need to recollect that they are two unique things. The style business is the field of garments configuration, style configuration, structure of garments, and each other part of dress. The motivation behind design is to stay aware of the most recent patterns on the planet. The p lans, hues, styles, structures and things are frequently changed by the most stylish trend trends.</p><p></p><p>It is where youthful architects and craftsmen gain proficiency with the aptitudes of style structure and make garments as per the most recent patterns on the planet. We have individuals who configuration garments that are utilized for various events, and even conventional wear. Perhaps the best thing about style configuration is that it is a ceaseless procedure where the garments are continually evolving again.</p><p></p><p>Fashion industry was presented by the style architects who needed to make another type of workmanship for the garments. The architect makes a garment dependent on the most recent pattern in the style business. A style pattern is continually available for use and the creator endeavors to stay aware of these changes. A chic architect will wear and analysis with a few things and draw out another search for ea ch piece.</p><p></p><p>Some individuals working in the style business are known as design editors. They are answerable for choosing what plans to use in the apparel business. Their work is additionally to figure out what hues to utilize and what garments to make. They have the obligation of choosing the new patterns, which incorporate how to mix various hues to make another look. A few people working in this field work in the style divisions of different shops, magazines, and office stores.</p><p></p><p>Some of the occupations that are offered by style creators are filling in as a design specialist, they are liable for exploring and deciding the most popular trend patterns and things. They additionally have the activity of choosing the things to be sold by them. They are likewise approached to help the purchasers when purchasing garments from them and to deal with the stocks.</p><p></p><p>The style industry addi tionally incorporates design specialists who speak to the creators in the style business. This implies they should have explicit abilities in the matter of selling garments. They must have the option to sell garments at significant expenses. They are additionally the ones who care for the subsidizing for the designer.</p><p></p><p>The job of the style business is enormous and it likewise incorporates the creation of lists, giving thoughts, and advancing the planner. They additionally fill in as a connection between general society and the architects, and they do the important changes for them. These individuals thus a lot more are required in the design business to have a fruitful business.</p>
Saturday, May 16, 2020
Compare and Contrast Essay Sample For Middle School Students
<h1>Compare and Contrast Essay Sample For Middle School Students</h1><p>When you are searching for a 'thoroughly analyze' article test for center school, you will need to peruse on. To begin with, you ought to comprehend that you can't simply utilize any old exposition. Utilizing one won't make it look less 'genuine' or anything like that.</p><p></p><p>You need to compose what you know, you have to compose what you can compose. This is the most significant thing. There are a ton of words you need to recollect and significantly more subjects to cover. Also, since there are such huge numbers of subjects and themes to expound on, you should make certain to incorporate all the things you have to in your essay.</p><p></p><p>When you are searching for a 'thoroughly analyze' paper test for center school, you will need to make certain to pick cautiously. You need to mull over what the center school understudy is scanning for. The center school understudy should have the option to concentrate on one subject for a little while, instead of having them spread such a significant number of various subjects for a few months.</p><p></p><p>You can discover articles that you can follow as models when you are attempting to choose a 'look into' paper test for center school. Probably the best sort of expositions to follow are those composed by their educators. These sorts of expositions are more clear since they contain exceptionally basic, straightforward language.</p><p></p><p>One of the most ideal approaches to discover a 'thoroughly analyze' paper test for center school understudies is to talk with the educator. Inquire as to whether the individual has any examples the person in question would impart to you. And furthermore, get some information about whether the individual in question was happy with the substance of the article. On the off chance that the person in question wasn't, you will need to consider what the center school understudy is reading.</p><p></p><p>Speaking with different understudies, particularly the individuals who are not in your group may give you a few thoughts of where you should begin when you are searching for an exposition. For instance, you may find that the understudy you are attempting to inspire isn't generally in the state of mind to learn. It may appear that the understudy wouldn't like to go to school.</p><p></p><p>Other center school understudies might be progressively roused, yet their evaluations may endure as a result of the assignments they are given. In this way, you ought to get these kinds of articles. Obviously, you would prefer not to get an exposition with a great deal of troublesome language. What's more, you absolutely would prefer not to get one with heaps of words that are hard to understand.</p><p></p><p>Look for the cente r school understudies' composing test that is anything but difficult to peruse. What's more, keep away from the articles that are excessively mind boggling or tedious. Also, when you are picking a 'look into' exposition test for center school understudies, it assists with beginning with something simple to read.</p>
Friday, May 15, 2020
Racism By Toni Morrison Analysis - 982 Words
The noble laureate winning author Toni Morrison comments that ââ¬Å"racism hurts in a very personal wayâ⬠(Bouson 103). This might be a hint towards the long term generational consequences that racism causes. Having the entire future generation jeopardized by the concept of racism is indeed a pain that will hurt anyone who has love for his/her community. Morrison believes that the lives and relationships of people are affected by racism as she remarks ââ¬Å"Because of it, people do all sorts of things in their personal lives and love relationships based on differences in values and class and education and their conception of what it means to be black in this societyâ⬠(Bouson 103). Here Morrison very clearly points out that racism, whether subtle orâ⬠¦show more contentâ⬠¦Susmita Roye, for example, believes that through her novels Morrison tries to bring light to the invisible members of the black community in a world where black girls have to suffer the perils of racism (212). The author describes how the parental attitudes of the black parents can shape the outlook of their children (Roye 212). Ayda Rahmani describes the effects of racism on women and the challenges of being raised in such a community as described by Morrison in The Bluest Eye (61). Since these women might one day be mothers it is important to consider the effects of racism on their womanhood. It is has been presented earlier that in Morrisonââ¬â¢s view the relationships are greatly affected by racism. This implies that the behavioral patterns are also affected by racism. Amanda Putnam describes the violent behaviors of black females stemming from racism as described by Morrison in her novels (5.2). Such violent choices may affect children thus having multigenerational consequences. Natà ¡lia Fontes de Oliveira describes motherhood as depicted by Toni Morrison in Sula and AMercy. The author makes an attempt to describe what experiences the black mothers had during slave ry and afterwards (68). Many people argue that racism has been a thing of the past and is no longer a strongShow MoreRelatedAnalysis Of The Bluest Eye1555 Words à |à 7 Pagesbe a victim of sexual assault but also, the punishment of the offender. Toni Morrison, The author of The Bluest Eye, a victim of segregation, deals with sexual assault and segregation in her book. Chole Anthony Wofford, who goes by the name of Toni Morrison when writing her books, was born in Lorain, Ohio on February 18, 1931. Her father had several jobs to support their family, while her mother worked as a domestic worker. Toni lived in an integrated neighborhood. However, she did not become awareRead MoreSelf-Hatred and the Aesthetics of Beauty in The Bluest Eye by Toni Morrison1287 Words à |à 6 PagesThe Bluest Eye by Toni Morrison Topic: Discuss the issues of self-hatred and the aesthetics of beauty in The Bluest Eye by Toni Morrison. What role do they play in the novel and how do they relate to its theme? Self-hatred leads to self-destructionâ⬠¦ Self-hatred is something that can thoroughly destroy an individual. As it was fictitiously evidenced in Toni Morrisonââ¬â¢s The Bluest Eye, it can lead an individual to insanity. Toni Morrison raises the idea that racism and class can detrimentallyRead MoreEssay on Themes in Song Of Solomon2113 Words à |à 9 PagesToni Morrison is one of the most talented and successful African-American authors of our time. Famous for works such as The Bluest Eye, Sula, and Beloved, Morrison has cultivated large audiences of all ethnicities and social classes with her creative style of writing. It is not Morrisonââ¬â¢s talent of creating new stories that attracts her fans. In contrast, it is her talent of revising and modernizing traditional Biblical and mythological stories that have been present in literature for centuries.Read MoreThe Bluest Eye By Toni Morrison2396 Words à |à 10 Pagesthe American literature that deal directly with the legacy of slavery and the years of deeply-embedd ed racism that followed, the general storyline of Toni Morrisonââ¬â¢s novel, ââ¬Å"The Bluest Eyeâ⬠, does not engage directly with such events but rather explores the lingering effects by exploring and commenting on black self-hatred. Nearly all of the main characters in â⬠The Bluest Eyeâ⬠, by Toni Morrison who are African American are consumed with the constant culturally-imposed notions of white beauty, cleanlinessRead MoreRacism In Othello Analysis829 Words à |à 4 PagesLittle, Arthur L. ââ¬Å"An Essence Thatââ¬â¢s Not Seen: The Primal Scene of Racism in Othello.â⬠Shakespeare Quarterly, vol. 44, no. 3, Oct. 1993, p. 304. In this article, the author relates the idea of primal scene to racism in ââ¬Å"Othelloâ⬠. Primal scene is a psychoanalysis theory by Sigmund Freud. This theory claims once a child imagines or sees their parents having sexual relations they will be unable to repress this image from reappearing in theirRead MoreLiterary Analysis Of Recitatif1135 Words à |à 5 PagesLiterary Analysis Paper: ââ¬Å"Recitatifâ⬠by Toni Morrison Many authors write fictional novels about historical events. A common topic written about is the racial integration between African Americans and whites during the 1950ââ¬â¢s. Although the short story ââ¬Å"Recitatifâ⬠explicate many different themes, the central topic of Morrisonââ¬â¢s writing is about racism. Throughout the story, the author expresses examples of hatred between black and white races at the shelter, the different encounters they have, andRead MoreToni Morrison s Beloved And The Bluest Eye2300 Words à |à 10 PagesLiterary Analysis Paper Toni Morrison s Beloved and The Bluest Eye Toni Morrison is known for her use of poetic language. In many of her writings Morrison captures the pursuit of African Americans identities(Parnell). Considering Morrison never experienced the horrific tragedies she writes about, she is a witness to many identities that were destroyed by society depiction of them. The themes that Toni Morrison illustrates in her works Beloved and The Bluest Eye demonstrates how Toni Morrison worksRead MoreToni Morrison s Beloved : Dehumanization Of Slavery And Its Effects On African Americans And Their Basic Forms Of1268 Words à |à 6 PagesToni Morrisonââ¬â¢s Beloved shows the dehumanization of slavery and its effects on African-Americans and their basic forms of existenceââ¬âspecifically motherhood. Morrison depicts the strong maternal bond between Sethe and her children. Most importantly, her use of Setheââ¬â¢s controversial act of infanticide shows the lengths that Sethe will take to protect her children from slavery. Morrisonââ¬â ¢s depiction of Setheââ¬â¢s motherhood shows how slavery has deconstructed the Eurocentric expectations and traditionsRead MoreBeloved Essay3346 Words à |à 14 Pagesthese biases in our communities.â⬠The first standard of the Critical Race Theory is the critique of liberalism. Critique of liberalism claims that the liberals have not done enough to aid the African Americans in the fight for equal rights since racism continues to exist in the American society. This can be seen through the Garners, who are owners of a plantation called ââ¬Å"Sweet Homeâ⬠in Beloved. ââ¬Å"In Lillian Garnerââ¬â¢s house, exempted from the field work that broke her hip and the exhaustion thatRead MoreBeloved : A Reconstruction Of Our Past1705 Words à |à 7 PagesKarla Ximena Leyte Professor John Crossley Short Close Reading Paper #2 November 20, 2015 Beloved: A reconstruction of our past Beloved by Toni Morrison is a reconstruction of history told by the African American perspective, a perspective that is often shadowed or absent in literature. Her novel presents a cruel demonstration of the horrors endured by slaves and the emotional and psychological effects it created for the African American community. It unmasks the realities of slavery, in which
Thursday, May 14, 2020
Compare And Contrast Essay Topics For 8th Grade
<h1>Compare And Contrast Essay Topics For eighth Grade</h1><p>The most ideal approach to enable an understudy to comprehend their future vocation way is to assist them with understanding their learning style, and how to investigate exposition points for eighth grade. This is a significant theme for each understudy to comprehend, and it's important to contrast your understudies paper subjects with the decisions that they've had accessible in the past.</p><p></p><p>Students move at various paces in school, and this frequently makes it hard to tell what sort of realizing style they will require in school or the workforce. They may get exhausted with composing, or occupied with social aptitudes. Whatever the circumstance is, by teaching them about their learning style, you can give them a preferred position with regards to picking their own paper topics.</p><p></p><p>The first thing you have to think about your understudy' s character is in the event that they are all the more an author, or somebody who can compose a great deal, however not just as somebody who composes a ton. In the event that they are to a greater degree an author, at that point you ought to consider picking one of their article subjects as something that is especially troublesome, yet simple for them to do. This can remember taking for an amazingly troublesome book, or having a go at something new with pictures. By remembering this, you'll have the option to assist them with keeping spurred and utilize their qualities to compose well.</p><p></p><p>There are heaps of school and college candidates for huge school, and they have to have a simpler time in the event that they are applying to littler schools. There are various explanations behind this, and we can talk about every single one of them in the following passage. The primary motivation behind why such a significant number of understudies apply to little r schools is on the grounds that they can't get the cash to go to a greater school. Another motivation behind why such a significant number of understudies are going to littler schools is on the grounds that they would prefer not to pass up the fun.</p><p></p><p>This article will discuss two distinct explanations behind applying to smallerschools. It likewise contains data about how you can help your understudy's best comprehension of the sort of chances that they can discover in littler schools. These are significant themes to consider for all understudies, regardless of whether they are applying to huge school or littler schools.</p><p></p><p>The first motivation behind why such huge numbers of understudies are applying to littler schools is on the grounds that they would prefer not to pass up the pleasant that they can discover at a littler school, or the way that it's a more reasonable alternative than going to a huge school. The s econd motivation behind why this is going on is on the grounds that they're searching for more social abilities than they find at bigger schools. These are significant issues for all understudies, and that is the reason it's essential to look into exposition points for eighth grade.</p><p></p><p>When they are going to various conditions, understudies will have the option to adjust their perspectives on things. This occurs by and large when they have a companion with them, however then their companion gets diverted their activity, or some other issue comes up. What makes understudies solid is their capacity to face challenges and challenge themselves to develop, and they should have the option to do this at all times.</p><p></p><p>You will find that in various pieces of their life, they will start to settle on choices dependent on feeling, as opposed to rationale. You should look into paper points for eighth grade for each understudy to assist them with understanding that the guidelines don't generally apply to everybody. Theories are the kinds of choices that will keep them away from accomplishing their full potential.</p>
Dissertation Writing: How to Write a Dissertation
<h1>Dissertation Writing: How to Write a Dissertation</h1><p>Dissertation composing is something that, as an alumni understudy, you might need to get comfortable with. It will give you a superior comprehension of the manner in which you should move toward your composition and the key parts that you have to join in your composition. Following are a few things that you ought to consider recorded as a hard copy your dissertation.</p><p></p><p>The most significant segment of the thesis is your presentation. This is the main thing that you ought to get ready for your crowd. You should attempt to incorporate some data about yourself and your scholastic foundation. Portray what you examined and why you decided to do your investigations. Make certain to likewise make reference to any subjects that you have been a specialist on.</p><p></p><p>After the presentation, you ought to likewise have an outline of the various segments. These can be isolated into two fundamental areas - the substance and the assessment. You ought to likewise talk about a portion of the primary thoughts of your paper. In a similar vein, you ought to likewise note down any focuses that are essential to you.</p><p></p><p>You ought to likewise be cautious about utilizing wordings in your thesis. You can abstain from utilizing hyphens and tops while referencing the sources. When writing in this area, you ought not utilize distinctive jargon or terms than those utilized in your other writings.</p><p></p><p>Once you have secured these parts, the time has come to bring your paper into the second segment of your thesis. This is the substance of your paper. What you have composed here will help decide how great your paper is.</p><p></p><p>The next significant part of the exposition is the end. It is likewise a key purpose of your paper, since it can help judge how well y ou have comprehended the theme. You should ensure that your decision is coherent and elegantly composed. All things considered, your rivals would now be able to dissect your paper. On the off chance that it is composed appropriately, your decision will assist you with winning the argument.</p><p></p><p>Lastly, you should investigate your paper. Ensure that it streams well and that it is basically solid. You ought to likewise ensure that it contains all the key subtleties that are imperative to your dissertation.</p><p></p><p>To compose a decent thesis, you ought to consistently mull over the former passages. Taking notes about your paper is significant, yet you likewise need to observe the key components. By following these three stages, you will have the option to compose a persuading and fulfilling dissertation.</p>
Monday, May 11, 2020
Essay Topics About American Dream
<h1>Essay Topics About American Dream</h1><p>When you choose to compose an article, you have to expound on paper points about the American Dream. This is the essential topic of a regular paper, and it very well may be altered for variety.</p><p></p><p>Topics about this subject are disputable. Numerous understudies won't prefer to expound on such issues, so you might need to catch up with different compositions on that point. At that point you can discover what your understudies think, or you can utilize your own feeling as your basis.</p><p></p><p>People will discuss these issues when they talk about general explanations behind the disappointment of most Americans. At that point they will respond to a similar inquiry over once more, and it will end up being an issue in the general public. The very subject of the US is battling, and the residents of the US are just attempting to satisfy their fantasies, while all the ti me living in the streets.</p><p></p><p>The question remains, how would we get the fantasy from the truth? In all probability, individuals will concentrate on how much the administration can stand to spend. How might it spend more than the fantasy? In any case, in all actuality it has the cash, yet it is restricted, and needs to amplify its assets.</p><p></p><p>Then individuals are asking why individuals need a superior life, and they wonder why they can't have it. What's more, they wonder why individuals despite everything search for new roads to go on. Thus on.</p><p></p><p>This implies that individuals are not happy with their own fantasies, and they are searching for additional fantasies. Numerous individuals inquire as to why there aren't more open doors for the individuals who need to set off for college. And afterward they ask how the administration can assist them with satisfying their fantasies, since th ey don't have the foggiest idea how to get one.</p><p></p><p>Essay points about the American Dream are commonly separated into four sections: what occurred, who got what, who controls the legislature, and who is permitted to live the fantasy. And afterward you can likewise incorporate the economy and the wars to ensure that the topic stays steady throughout.</p><p></p><p>Your understudies may discover a few things that you didn't expect, yet your exposition points about the American Dream are significant. You can get your class to get enthusiastic about the point, and once they begin contemplating the topics, they will likely turn out to be increasingly spurred to concentrate as well.</p>
Digital Technology Essay Topics - Find Out Which Topic is Best For Your School
<h1>Digital Technology Essay Topics - Find Out Which Topic is Best For Your School</h1><p>As more understudies endeavor to get into top universities, you may see them adhering to the typical course of computerized innovation exposition points. This could be very disappointing, the same number of understudies are new to this kind of topic. On the off chance that you have a similar idea, at that point the accompanying data can assist you with managing it.</p><p></p><p>The first thing that you should comprehend is that numerous educators have various assessments on article subjects. Some may pick one specific point, while others might be available to a few. This implies you have to invest some energy finding out about what each kind of instructor is searching for and why.</p><p></p><p>While the facts demonstrate that your article subject is generally founded on your most recent two years of work, it isn't the entire story . There are numerous different components that ought to likewise be thought of. How well you answer questions, how your composing streams, and how you integrate different thoughts are all piece of what makes up an article. The paper ought to have the option to remain all alone without being reliant on any earlier knowledge.</p><p></p><p>In request to set yourself up, you have to initially make sense of which theme you think will be best for your school and for your evaluation. This can assist you with maintaining a strategic distance from those exposition points that will bring about only a poor quality. In the event that your papers will have a substantial spotlight on advanced innovation, at that point you might need to think about the accompanying subjects. Since this will be an enormous piece of your last grade, you should take as much time as is needed and consider them carefully.</p><p></p><p>If you definitely know the present pa ttern and innovation, at that point you might need to think about the accompanying subjects. Remember that you ought not just think about the present pattern in the subject. You ought to likewise think about future patterns. These incorporate the zones of innovation that are going on this moment. You will need to think about the accompanying subjects while responding to the inquiry. In the event that you know the kind of innovation that is utilized in your school, at that point you can without much of a stretch discover articles that manage this theme. You will need to likewise take a gander at the things that will occur later on as these will be an incredible subject for your next theme. When composing a future innovation paper, you need to realize the present patterns as well as the things that will occur later on. By doing this, you will have the option to have a conversation that centers around the future and not the past.</p><p></p><p>As you take a gande r at the subjects above, you may see that there are a few models that you could take a gander at. Notwithstanding, you have to realize that there are a wide range of sorts of themes to browse. There are a few kinds of articles and there are different pieces of the paper that you have to consider. This will be talked about in another article.</p><p></p><p>Once you comprehend the significance of having advanced innovation exposition themes, you will have the option to keep away from the run of the mill paper subjects that are typically second rate and subsequently make you battle with school. On the off chance that you continue perusing, you will find a strategy for you to compose your computerized innovation exposition theme such that you will have the option to remain on your own.</p>
Friday, May 8, 2020
Comparison Between Your Argumentative Essay (A) VS Your Argumentative Essay (A) Doc
Comparison Between Your Argumentative Essay (A) VS Your Argumentative Essay (A) DocThe argumentative essay is one of the most common types of essay that students are required to write during their higher education program. The reason for this is that it gives you an opportunity to express your views, particularly about an issue or a subject matter, in a way that will be able to support your position or that of your main subject. You must however remember that this is just a type of essay that you are required to write.Your Argumentative Essay (A) is only part of the whole; the other half of the whole is the written Argumentative Essay (A). So, how exactly does one write an argumentative essay? You will find out what your major criteria are when you compare these two together. Here are some of the aspects that will help you figure out how to write an argumentative essay.- Your first consideration when you compare these two is that if you are writing your argumentative essay (A) on you r own, you will definitely find this to be easier than if you are hiring a ghostwriter for your essay (A). Ghostwriters are there to make sure that you are writing an essay and not just something written by the soul.- In the case of ghostwriters, they also have the burden of proofreading your work and making sure that no factual errors are present. You will find that if your main goal is to increase your score on the GRE or even to get accepted into the law school, you will need to be very careful when working with ghostwriters.- If you do hire a ghostwriter, you will surely be more relaxed since you are able to look at a good essay sample and a few different writers before you decide who will do your work. Since you have the option of looking at a variety of examples, you can easily decide which one best suits your purposes.- Using a reference book such as 'An Argumentative Essay' is also one of the best ways to look at the different points of view and writings that are available f or the purpose of a student writing an essay. This is also an advantage since you will be able to understand what it is exactly that you need to convey. If you are in the case of a law school, using a law school reference book would certainly be essential.- Another good reference book to look at when you are looking for a book to reference when you are writing an essay is the 'Better Writing Guide'. This will give you the necessary guidelines that you need to follow in order to produce a well-written essay.- And lastly, if you want to see an argumentative essay samples doc is your number one choice. This is a great tool to refer to in order to see which author you should be writing the argumentative essay.
Tips For Finding Your Perfect Essay Topics
Tips For Finding Your Perfect Essay TopicsIf you are looking for NC State MBA essay topics, it is important to be careful when choosing them. This is because most students do not have the appropriate experience to write about certain topics. The usual tips to choosing the right subjects for your MBA essay topics include:- When searching for the NC State MBA essay topics, try to choose topics that have been covered by your teachers. This will allow you to share with your classmates and you will find that the most people who were able to answer your question will also have your answers and your opinions.- Think about the college courses that you have taken. The more experiences you have from these classes, the more likely it is that you will be able to discuss these topics with confidence.- Also keep in mind that an essay is supposed to present the main idea of your work. If you find yourself struggling with this, do not worry. Many people tend to get worried and focus too much on the essay topic when they should just concentrate on the main idea.- When taking classes for the first time in graduate school, always try to give your best. If you will take the time to set aside your personal interests, then you will be able to enjoy every class. This will also help you if you will face situations when you will have to defend yourself to a professor.- Having a good memory can also help you out during your graduation day. You can actually have someone write your final paper for you so that you do not have to worry about remembering things.- Of course, you can choose a specific topic based on what your professor or instructor tells you. However, if you get some questions about the topic, it would be a better idea to do some research on it before you go ahead with it. This way, you will be able to have a clearer idea of what you should write.As you can see, these tips can help you get a clear idea of NC State MBA essay topics. These tips will surely guide you to getting your perfect academic experience.
Wednesday, May 6, 2020
Citizenship of Organization, Nation and Planet-Rights and...
Citizenship of Organization, Nation and Planet-Rights and Responsibilities It has been rightly said by someone-ââ¬Å"The price of freedom is eternal vigilance.â⬠Eternal vigilance for the citizen must take many forms. There are many varied definitions for Citizen, but in this context it can be said that Citizen is the person who represents the country-legally and Citizenship describes the status of belonging somewhere and it implies both rights and responsibilities (Graham, 1991). When a Citizen get the power to enforce his rights and responsibilities, then it can be said that ââ¬Å"With Great Power Comes Great Responsibilityâ⬠. A Citizen needs to take full responsibility towards Organization, Nation as well as Planet-main three forms towardsâ⬠¦show more contentâ⬠¦They show a positive relationship between proactive Corporate Citizenship and Employeeââ¬â¢s Commitment. Organizational citizenship is a concept that all companies wish to have but very few can actually achieve. It is rooted in individual employees view of the company and how they associate themselves with it. Some of the examples of Organizational Citizenship are as follows: Assisting coworkers: An employee can take time from their work to help another to get their job done, as they know its important to the company and to the other employee. We have all potentially had situations where others pitched in to get a job done that had nothing to do with their specific job, outside of wanting to help the company and a fellow worker. Working for the future: So many employees look at what they are going to get right now and do not look far into the future. Those who practice organizational citizenship believe there will be rewards down the road and do not focus on the short-term; rather, they focus on the long-term. This viewpoint also makes them long-term employees, which are desirable to any company. Being a company representative: When some employees leave for the day, the company they represent stays behind them in the office. An organizational citizen represents their company 24/7 and has no problem talking to others about how their company might help them. Thus, it can be said that organizational citizenship is theShow MoreRelated Global Citizen Essay1381 Words à |à 6 Pages Global citizenship has the term that is widely used for different purposes and meanings. There is no single consensus on the meaning of global citizenship. ââ¬Å"The concept of global citizenship arose during the days of ancient Greece and during the era of the Roman Empireâ⬠(Dower, p.6). 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Among the mostRead MoreWhy We Select Thiis Country2051 Words à |à 9 PagesParliament. Generally the dates of general decisions are not altered ahead of time, and the time is picked by the administering party to maximize political focal point. The2010 election was hung on 6 May 2010. The United Kingdom (UK) is a CRT-1 nation with low levels of danger over every one of the three categories one is political danger, second is monetary danger and third is money related framework hazard. Parliamentary sovereignty is a key tradition, so it is a piece of the constitution;Read Moreimpact of World War I and World War II on the United States1631 Words à |à 7 PagesUnited States Introduction: The First World War was battled from: 1914 to 1918 and the Second World War was battled from: 1939 to 1945. They were the biggest military clashes in the history. Both wars included military organizations together between diverse gatherings of nations. The Second World War had a much more prominent effect on American culture than the First World War did. One noteworthy effect of the Second World Wars was the development of ladies into the work power. This happened considerablyRead MoreFaithful Citizenship10006 Words à |à 41 Pages9PART I Forming Consciences for Faithful Citizenship: The U.S. Bishopsââ¬â¢ Reflection on Catholic Teaching and Political Life Introduction 1. As a nation, we share many blessings and strengths, including a tradition of religious freedom and political participation. However, as a people, we face serious challenges that are clearly political and also profoundly moral. 2. We are a nation founded on ââ¬Å"life, liberty, and the pursuit of happiness,â⬠but the right to life itself is not fully protected, especially
Tuesday, May 5, 2020
Effects of Online Advertisements on Newspaper Advertisements free essay sample
Advertisements can either take the form of print advertising through newspapers, magazines, brochures, and fliers or in non-print form such as those found in television, radio, video, and internet. The key purpose of advertisements is to bring to the attention of potential customers the existence of a new product or service. A good advertisement should be able to persuade the potential customers to purchase and keep them motivated to do a certain action (Tolani, 2010). While the function of advertising has not changed from the act of influencing the decision of a potential customer, the form of advertisement has radually evolved with new advertisement media emerging. Radio advertisement emerged with the coming of radios in the 1920s. The number of people who owned radios increased to about 82% by 1940. However, television was introduced in the 1950s, and was soon a common appliance in almost all households. This resulted in the increase of television advertisement expenditure to near ly . 5 billion by 1960s. Outdoor advertisement can be traced back to the post World War era to the American Safety Razor Company in 1925 when it advertised a brushless shaving cream on a mega billboard (Tolani, 2010). The advent of video cassette recorders saw a new trend in advertisement during the period between the early 1980s and late 1990s. The video cassette recorders became very popular with viewers, but video advertisement met a major hitch as viewers easily fast-forwarded ONLINE AND NEWSPRINT ADVERTISEMENT 11 through advertisements while watching tapes. This compelled firms to resort to product placement in which their products were used in television shows and films. The latest media development in this field is the use of internet for advertising. There has generally been an increase in computer ownership and the use of internet has rapidly grown. It might not be easy to predict the advertisement media that will be widely used in the future. However, it is an open fact that advertisements will continue to improve and strive to become more useful to businesses and to the consumer (Tolani, 2010). Entrepreneurs and business managers are faced with the challenge of making a choice for an advertising media on a daily basis. This is because the success of their establishments greatly depends on the ability of the entrepreneurs and managers to create product and service awareness, build their firmââ¬â¢s image and reputation, and generate sales leads and revenues. These efforts can only be realized by the use of newspaper and magazine advertisements, radio advertisements, television advertisements, outdoor advertising, web advertising, among many other advertising media. What will determine the final medium choice may vary from one business to another and the various factors that are in play toward meeting the specific business objectives (Patsula Media, 2007). Irrespective of the medium of advertisement that a business chooses to use for its products and services, it is important to note that both the print advertising and online advertising are highly necessary, given that the approaches toward both, the purposes, and even the audiences are very different. It is not very advisable to consider one of these media as more effective that the other on mere basis of seasonal variance because either may overtake the other at some give time. A good number of people also have access to both sources and this makes it ONLINE AND NEWSPRINT ADVERTISEMENT 12 mportant for entrepreneurs and business managers to give due consideration to both (Web Windows, 2010). Thesis Statement Given the increased growth of information that is available over the internet and the subsequent increase in the number of people who tend to spend more time on the internet, companies are turning to advertise their goods and service online so as to capture this newly generated m arket. Emphasis has thus shifted to the possible effects that this emerging trend of online advertisement may have on newsprint advertisement, both in popularity and advertisement revenue. Statement of the Problem Advertisement plays a very important function in the trading processes as it is the only means through which a business can bring to the attention of the consumers about their products, introduce a new product in the market or promote the sales of an existing product or service. All these are core activitiesââ¬âwithout which, a business setup cannot effectively compete for customers in the already-crowded market. Though there are numerous media through which a business may place its advertisements, the most commonly used medium is the newspaper because of its wide readership and circulation. With the advent and advancement of technology, newspaper publishers have embraced information technology to an extent of presenting their publications both as newsprint and online versions. This advancement means that entrepreneurs have the option of choosing which version of a newspaper through which to place their advertisements. This will mainly be determined by an entrepreneurââ¬â¢s own evaluation of the medium that will best suit the business needs. Lately, there ONLINE AND NEWSPRINT ADVERTISEMENT 13 as been growing debate about the popularity of online newspaper and newsprint. This debate cannot escape the attention of entrepreneurs who significantly rely on these news media for their advertisements. There is general consensus that online versions of newspapers are gaining popularity among readers worldwide. Could this increasing popularity and, to some extent, translate into increased preference by entrepreneurs to place their advertisements online instead of the newsprint version of newspapers? Background of the Problem Given the central role which newspapers play in the advertisement of goods and services by businesses, it is only important that entrepreneurs give special attention and critical evaluation on the volume of readership and scope of circulation of both the online version and newsprint version of newspapers. This would mean that new considerations are factored in when making a choice for advertisement media by business contrary to previous emphasis that focused only on readership and circulation. Ability to access n advertisement by potential customers is a major concern that attracts heated boardroom debates in companies, particularly due to intense competition for the crowded market. The significance of an advertisement media with regard to scope of outreach means that both entrepreneurs and advertisement agencies have a responsibility to adopt the use of advertisement media capable of optimizing market outreach for a product or service. Key aspects for consideration with regard to ch oice of advertisement media are mainly in areas of target audience and access. These entail considerations of readership and circulation which would ensure that an advertisement reaches the highest number of target audience within the shortest duration possible and draws attention in the most appropriate way. ONLINE AND NEWSPRINT ADVERTISEMENT 14 While many entrepreneurs are coming up with several measures of ensuring they significantly save on advertisement costs for their products and services, advertising agencies are of the opinion that optimizing market outreach can best be achieved by choosing a media with huge readership and wide circulation. Key areas suggested by advertisement experts include impact and ability to attract attention among other advertisements. When due consideration is given to these two aspects, an advertisement media will be able to achieve market outreach by approximately 70%, which is equivalent to nearly 5% of the total product market in a crowded environment. It is generally agreed that upgrading of newspapers to online versions can help to significantly improve their readership and accessibility, translating to wider market outreach for online advertisements. Such advancement in technology has for long been credited as significant part of increasing readership, expanding circulation, and making lasting impact in advertisement. The most remarkable gain for online advertisement can be attributed to the increase in number of people owning computers and therefore spending a lot of time on the internet unlike the numbers of people buying newsprint and the time they spend reading it. Justification for the Study Effects of online advertisement toward newsprint advertisement are a welcome topic at this time when there is growing concern that newsprint advertisement is becoming less and less effective in an environment where consumers are increasingly getting their information online and from other non-traditional sources. This belief has also drawn a lot of objection from newspaper advertisement sales agent who insist that newsprint advertising is more effective than online advertising. To them, newsprint advertising is tangible, making it possible for a potential ONLINE AND NEWSPRINT ADVERTISEMENT 15 customer to clip it out, hold in the hand and carry to the store unlike online advertisements, which is only visual. Though online advertisement can cost a business slightly more, it is becoming more popular with consumers and can thus not be simply brushed off. This calls for a strategy that will ensure that this advertisement medium is embraced without jeopardizing the profits of a business. Deficiencies in the evidence The choice of an advertisement media that an entrepreneur or a business opts to use for its products or services are mainly determined by size of business and the target audienceââ¬â whether they are other businesses, youth, elderly, men or women. The access to an advertisement by these groups of persons is quite varied as all of them have their own preferences of media choices. The youth may be found of internet while the elderly may be accustomed to newsprint. While online advertising may make a big impact among the youth, it may not necessarily do the same with the elderly or housewives. The size of a business will also play a big role in the choice of advertising media. For example, small businesses may not have all the money to invest in certain media which are considered expensive and are therefore a preserve for big businesses. Advertising is an expensive venture and may not be appealing or affordable to all entrepreneurs. This means that the choice of a media may not necessarily be determined by its effectiveness but rather by the investment capacity of any given entrepreneur. Evidence obtained for this study will thus be influenced to a greater extent by individual entrepreneur considerations and not necessarily by the popularity of any given media. ONLINE AND NEWSPRINT ADVERTISEMENT 16 Definition of Terms Advertising Media: refers to means by which an advertising message is carried to potential customers and includes television, radio, internet, magazines, newspaper, and signage Online Advertising: refers to advertising that is done over the internet Newsprint Advertising: refers to placing advertisements on a newspaper Purpose of the Study The purpose of studying effects of online advertisement toward newsprint advertisement is to: 1. Ensure that entrepreneurs are provided with ample information regarding the various advertisement media to enable them make informed choices 2. Ensure that myths revolving effectiveness of either newsprint advertisement or online advertisement are eliminated and substituted with live statistics 3. Ensure that advertisement agencies are able to adjust their media in a manner that will enable businesses reach their target audience in the most effective way and at the least cost possible 4. Ensure that recommendations are made that would help entrepreneurs make a choice on the most effective media for their advertisements. This study is significant because it would help in ensuring that useful information is made available to help entrepreneurs with their advertisement decisions, particularly those focusing on newsprint and online advertisements. It will also ensure that advancements in technology are ONLINE AND NEWSPRINT ADVERTISEMENT 17 embraced and advertising services evolve to best meet the opportunities and challenges of the future with regard to market outreach. Hypotheses The following hypotheses were tested in this study: 1. H01: Advertising plays a central role in business success. HA1: Advertising does not play a central role in the success of a business. 2. H02: Most businesses advertise on newsprint media. HA2: Most businesses do not advertise on newsprint media. 3. H03: Most entrepreneurs prefer to use online advertisements for their products. HA3: Most entrepreneurs do not prefer to use online advertisement for their products. 4. H04: Newsprint advertising is more effective that online advertising. HA4: Newsprint advertising is less effective than online advertising. 5. H05: Online advertising is the future of product advertisement. HA5: Online advertising is not the future of product advertisement. Summary The shift in focus by entrepreneurs and businesses to put more attention on online advertisement instead on the traditional advertisement media is broadly seen as one of the main steps toward technological revolution of the advertising industry. This would go a long way in realizing wider market outreach and increased sales for businesses and publishers who embrace the internet for their publications. This, in essence, would mean increased readership for online version of newspapers, translating into bigger profit margins. ONLINE AND NEWSPRINT ADVERTISEMENT 18 This study has been designed to explore various modes of newspapers as major advertisement media which can be used by entrepreneurs and businesses to advertise their products and services. Special focus has been given to Star Newsprint and Star Online, which are Malaysiaââ¬â¢s leading English publications. Chapter two of this work is an extensive literature review on matters relating to online and newsprint publications as well as online and newsprint advertisement. Chapter three is an outline of data collection and treatment while chapters four and five respectively present findings and discussions. Chapter six outlines major conclusions and recommendations. ONLINE AND NEWSPRINT ADVERTISEMENT 19 CHAPTER 2: LITERATURE REVIEW Introduction Newspapers have conventionally played a very significant role in the advertisement of goods and services. This has been mainly attributed to their wide readership and circulation since they can be easily obtained, from the nearest street vendor to the biggest shopping mall in the biggest city. The readership of newspapers also cut across all ages, sexes, and social classes as they normally publish articles that would be useful to all these category of persons in one way or the other,. Newspapers have for long dominated the advertisement scene due to the low costs involved as compared to other advertisement media. Newspaper comes either as newsprint or online. Newspaper publishers have lately resorted to the two kinds of publication to meet the various demands of different readers (Mutter, 2010). The introduction of online version of newspaper has seen a significant drop in the readership of the print newspaper, and this trend is projected to continue into the future. This scenario which is almost inevitable and probably irreversible is generating big concern on the future of printed newspaper as well as newsprint advertisement. The printing of newspaper remains very important for publishers since it is responsible for the biggest volume of revenue for publishers, contributing nearly 90% of the total revenue for a newspaper company. Analyst are quick to point that any attempt to rid of print newspaper would simply through publication companies out of business since the advertising revenue will almost drop to 5%, if not zero (Mutter, 2010). However, the continued survival of print newspaper will to a great extent be determined by consumer demands, good state of an economy, and the interest of marketers to use newsprint ONLINE AND NEWSPRINT ADVERTISEMENT 20 advertising. It is predicted that with the diminishing economic prospects declining advertising revenue, there is a high possibility of a major drop in consumer demand for print newspapers. This is based on the fact that close to half of print newspaper readers are aged population who are statistically likely to pass out with time. The younger population is not found of print newspapers, and this habit will probably accompany them to old age. Unless this readership habit of the younger population changes, it is quite evident that the print newspaper readership will continue to shrink as the aged population slowly makes their exit, leaving the younger population that has already formed a habit of not reading the print newspaper (Mutter, 2010). Evaluation of Print Newspaper Print newspaper has conventionally been associated with a number of advantages, which have probably made it very popular. It is generally agreed that print newspapers have loyal readership, which makes it a powerful advertising tool as compared to internet. Print newspaper is considered very effective when a particular geographic area is being targeted; for example, when you want to notify people of about a forthcoming sporting event. For those who have information to convey, print newspaper is more flexible in terms of space as one is able to determine the size that would best suit his/her needs. Certain print newspapers enjoy many loyal fans, thus increasing their readership (Lad, 2009). On the other hand, print newspapers have certain disadvantages. Print newspaper generally has limited lifespan, meaning they are only available to the public for a single day after which they are withdrawn from sale. Print newspaper may not give a wide reach as compared with internet that has a global audience. Print newspapers have the limitation in terms of the ONLINE AND NEWSPRINT ADVERTISEMENT 21 audience who may actually read it, and certain copies may actually not be available on demand at all times (Lad, 2009). Evaluation of Online Newspaper Online newspapers tend to offer information to the reader much more quickly as compared to the print version. The online version is always available on the internet before the print version is on the streets. Online publications can normally be updated several times in a day with the latest news and happenings. Moreover, while print version is purchased, online newspapers are accessed free of charge. This makes it possible for a reader to use a wide spectrum of newspapers possible. Online versions enable users to make use of links to divide large units of information into more easily digestible portions, and to search information in the newspaper is also automated. Readers of online versions are able to archive articles on the computer, contact editors via e-mail, and use interactive games (Lad, 2009). The disadvantages attributed to online versions included the fact that they do not give detailed reports on all the subjects and tend to omit several sections found in the print version. This limits information available to the online reader. Reading from a computer does not convey the traditional experience of reading a newspaper, which is a key characteristic of print newspaper. During peak times when several users are scrambling to access news, the download times are very long. Online newspapers are characterized by so many links which are quite confusing instead of being useful, particularly the amount of research necessary and the need to constantly check the link address. One gets tired looking at the computer screen and it may take time to get used to them (Lad, 2009). ONLINE AND NEWSPRINT ADVERTISEMENT 22 Case Study: Star Online and Star Newspaper The Star is one of the leading English language newspapers in Malaysia. The statistics issued from the Audit Bureau of Circulation indicate that the print version of this newspaper has a daily circulation of nearly 950,000 copies while the Sunday Star records a readership of nearly 850,000. The publication is mainly owned by the Malaysian Chinese Association. The main competitors of this publication are The Sun and the New Straits Times, which are also published in English. The Star newspaper traces its history back in 1971, when it was first published as a regional newspaper in Georgetown. By 1976, the newspaper had gained national circulation in Malaysia, and established its headquarters at the countryââ¬â¢s capital, Kuala Lumpur. The growth in business saw the company relocate to Petaling Jaya, where it is currently based (Star Publication, 2009). The companyââ¬â¢s print newspapers, The Star Daily and The Sunday Star are published in five different editions. Two of the editions cover the northern eninsular states of Penang, Kedah, Perlis, Kelantan, and Perak. Two other editions cover the larger country. The Star Daily is divided into sections consisting of the Main Paper, StarBiz, StarTwo, Star Metro, and classified section. The features of the Main Paper are predominantly local and international news. The StarBiz is mainly concerned with trade and reports on market trends, financial reports, and stock market updates. On the other hand, Star Tw o mainly feature articles on entertainment, environment, science, lifestyle, and fashion among several others. Lastly, the content of Star Metro is varied and tends to focus more on the area of circulation (Star Publication, 2009). The continued demand by the publicationââ¬â¢s readers saw the emergence of The Star Online, which is an internet version of The Star newspaper. This was in response to the persistent ONLINE AND NEWSPRINT ADVERTISEMENT 23 demand for an online version of the newspaper, and it finally made entry into the market in 2005. The company prides its strengths as a newspaper on the cornerstones of internet and media ventures. The Star Online and its many components are produced, managed, developed, and contributed to by the Star Division, The Star Online and Multimedia Newsdesk teams of The Starââ¬â¢s Editorial Department (Star Publication, 2009). Newsprint Advertisement Advertisement can be traced to the emergence of trading activities from very early days as evidenced by archeological artifacts drawn from different parts of the world. With the invention of the printing press in 1440 by Johannes Gutenberg who was a German Goldsmith, merchants were able to duplicate advertisements for their wares. By the late 19th and early 20th centuries, newsprint advertising had become the primary means for companies to communicate their sales and promotions to the consumers. This was mainly through media such as newspapers, magazines, fliers, posters, and billboards (Walker, 2010). Following the invention of printing press, advertisements became a common place in weekly newspapers and periodical journals. The items, which were mainly featured in such advertisements, included new machines, other print publications or reported the discoveries and inventions of the enlightenment era. The first newsprint to offer advertising space for sale was the French publication La Presse in 1836. This saw this newsprint being sold more cheaply, hence recorded increased readership and profitability. This move inspired other newspapers and magazines across the world to follow suit in this commercial strategy. In the contemporary newsprint, advertising designers are able to visualize highly creative commercials through digital image manipulation in order to make the biggest market impact (Walker, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 24 Newsprints still remain key advertisement medium for every business to such a point that it is hard to imagine doing business without advertising in a newspaper or a magazine. This is particularly important for small businesses that can hardly afford other media of advertisement. Paid-circulation newspapers have for long dominated the mass media market for advertisement as reflected in advertisement sales volumes. Newspapers are very popular with both multinational businesses and small-scale dealers. This is probably due to the fact that businesses come in three distinct forms namely local, regional, and national newspapers each targeting different audience according to its scope of circulation (Patsula Media, 2007). Advantages There are a number of advantages that print newspaper advertisements have over online advertisements. Print newspapers have very wide circulation as almost every home in the city subscribed to daily access of a printed newspaper. Where the advertisement is intended to reach audience only in a particular geographical region, print newspaper readily permits this. The printed advertisement benefits from both permanence and desired obsolescence. This means that a reader is able to refer back or even cut out a particular advert. Print newspapers have a predictable frequency of publication, either on daily or weekly basis, making it possible for advertisers to target days of wider readership for their adverts (Brassil, 2010). The immediacy that print newspapers have makes it possible for urgent advertisements to be responded fast, thereby producing urgent results. When deadlines are short, it permits quick responses to changing market conditions. Readers are already accustomed themselves to getting advertisements on print newspapers to an extent that a good number buys print newspapers just to read advertisements. At the same time, print newspaper reading has nearly become a habit for ONLINE AND NEWSPRINT ADVERTISEMENT 25 most people. Specific sector adverts can be very easily placed on the various sections of print newspaper such as sports, news, and classifieds to ensure the target is directly hit (Brassil, 2010). Print newspapers give advertisers a lot of flexibility both in size and placement. This means that production changes can be easily responded to whenever the need arises. Advertisements that are placed on print newspapers can be examined at leisure since the exposure is not limited, thus readers are able to take their time going through the message. Since placement on print newspaper can be tailored to a size that suits the budget of the advertiser, it is possible even for small businesses to place their small adverts at low costs. Print newspapers offer wide options to advertisers whether place their advertisements as copy only, copy with graphics, colored, or black and white. Finally, print newspapers features supplements which readers can easily pull out and save (Brassil, 2010). Disadvantages Advertising on print newspaper has not escaped its own set of shortcomings. Because of the large number of advertisements which are featured on the newspaper, any particular advertisement must compete for readerââ¬â¢s attention. This means that readers who only spend a few minutes reading the print newspaper may fail to capture the advertisement. At the same time, there is hardly a guarantee that everybody who reads the print newspaper will read the advertisements placed in it. This is because a print newspaper has several sections and not all readers read every section of the newspaper. The short lifespan, normally daily, that newspapers have forces advertisers to insert multiple advertisements even for a whole week so as to reach a good number of readers. This may be expensive particularly for small businesses (Brassil, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 26 Online Advertisement The revolution in information and communication technology has come with both opportunities and risks for the business community, particularly from the point of view of the traditionally-established media. Internet as a form of computer aided communication is equally unsure for the print media. The technical potential in advertisement that online newspaper offers surpasses that of the printed newspaper in several ways. Online newspaper is interactive multimedia for providing internal and external networks, while offering a selection of functions, possibility for regular updates, access to archives, rapid access to large number of newspapers, and being paperless, thus ensuring there is no problem of waste disposal (Neuberger, Tonnemacher, Bibl Duck, 1998). Advantages The economic constraints that businesses face on everyday basis often leave enterprises with very little money to spare on advertising. This is more common among the small businesses who often find themselves light in the pocket. It is therefore important to opt for an advertisement medium that give optimum output and minimal costs. Online advertisement is generally seen to be complacent in this line than the traditional newsprint advertisement. When online advertisements are on a pay-per-click basis, an entrepreneur only pays when a potential customer clicks on the advert and ends up on the entrepreneurââ¬â¢s website. This ensures that businesses only pay for leads that end up in their website as opposed to mass messages in the print newspaper that may or may not reach the target audience. There is therefore maximum return on investment for a business using online advertisement (Rogers, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 27 Online advertisement also works very quickly given the fact that the day that one gets started is the same day that results manifest. There is basically neither waiting period nor long startup process. Once an entrepreneur is ready to get started, he/she can very easily launch a successful advertisement promotion on a number of channels. This tends to produce quick results and the campaign can also be maintained for a longer period of time unlike print newspapers which have daily lifespan. Online advertisement enables businesses to target their markets more efficiently than print newspapers. This can be achieved through the use of social networks that an entrepreneur considers relevant to the campaign. Once these social networks are identified, a business can dig very deeply into their niche, enabling them to produce the maximum results with very little investment (Rogers, 2010). Advertising online has the advantage of giving elaborate and thorough statistics that enables a business to tweak and optimize their campaigns to the maximum. This is a total deviation from newsprint advertising when one can do very little to track the success of one campaign as compared to another. Online advertising avails quite a number of information just at a mouse click. With online advertising, an entrepreneur is able to monitor the number of people who visits the business website, where they come from, what they did once they were there, and many other details. Online advertisement also allows full control and analysis since one is able to manage how many times to show up in the search engines, thus make it possible to gain huge returns for the business (Rogers, 2010). Disadvantages One key disadvantage that is associated with online advertisement relates to advertising overload as there is incredible amount of clutter on most web pages. This arises from the fact that ONLINE AND NEWSPRINT ADVERTISEMENT every advertiser tries to draw the attention of web viewers, making readers have access to too much information which they can hardly digest. Under these circumstances, the web viewers normally choose to ignore the advertisements and this will lead to low rates of return. Also, online advertisement is still a new concept for many advertisement agencies, which simply cannot tell just yet which advertising method works best (Rogers, 2010). 28 ONLINE AND NEWSPRINT ADVERTISEMENT 29 CHAPTER 3: METHODOLOGY Introduction In research undertaking, the methodology section is one of the crucial areas to be tackled in a proposal document because it forms the basis of the results of research findings. A research can be faced with big challenges due to wrong choice of method used. To avoid this, good planning of the method is essential and in order to get reliable results. The issue of reliability establishes that a research should have the ability to show consistency in the results even after a study is repeatedly done by different researchers. Reliability in research study can also be enhanced through good structure of the methodology. When the correct data collection methods are used, proportional samples are collected, and the correct method of analysis is used, a research can achieve validity. Since this thesis is inductive in nature, it prompted the application of a qualitative methodology. This means that the views of newspaper publishers and advertisement experts have been given a lot of weight. This was done by administering both physical and online questionnaires as well as conducting in-depth interviewsââ¬âeach lasting nearly 45 minutes. Those interviewed had to be newspaper publishers, advertisement agencies, and general newspaper readers in Malaysia who have been in the sector for the last five years. Moreover, at the time of the interview, they were actively engaged in related media and general businesses. This ensured very rich data was gathered from persons with a wealth of experience. Data Collection Methods The key purpose of data collection was to ensure that a rich set of description was obtained. To achieve this, the interviews were transcribed in real time by the interviewer. The ONLINE AND NEWSPRINT ADVERTISEMENT 30 responses were then reduced and analyzed by adopting principles of data codification and clustering (Miles Huberman, 1994). This was supplemented by administration of questionnaires as well as comprehensive review of relevant literature. Sources The data gathered for this research is from a wide range of documentary sources relating to newspapers as advertisement medium in general as well as those specifically relating to print newspaper and online newspaper giving special emphasis to The Star Publications. These mainly included policy documents and academic and the non-academic documents. First, journals on newspaper advertisements were searched. Second, electronic databases were searched using key words like ââ¬Ënewsprint advertisementââ¬â¢, ââ¬Ëonline advertisementââ¬â¢ ââ¬Ëreal The Star newspaperââ¬â¢ and ââ¬Ëeffects of online advertisement on newsprint advertisement. ââ¬â¢ Literature review included both conceptual and empirical works, with about 15 articles reviewed for this study. Interviews The interviews dwelt on the following areas: ? The considerations when choosing advertisement media ? The relationship between newspaper readership and circulation and advertisement impact ? The means of promoting advertisement on both print newspaper and online newspaper so as to enable business reap maximum benefits from these advertisement media ? What the future holds for print newspapers and online newspapers, with emphasis on The Star Daily and The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 31 Questionnaires A questionnaire survey of the newspaper publication sector was conducted to understand the aspects of print newspaper and online newspaper advertisements in Malaysia. The survey was explanatory in nature as the objective was to gain insight on the effects of online advertisement on newsprint advertisement. The questionnaire was administered to nearly 100 Malaysia entrepreneurs, 100 Star Publication readers, and over 100 advertisement experts. The set sent to the entrepreneurs and advertisement experts included a cover letter, which explains the purpose and need for the study, the questionnaire document, and a prepaid reply envelope. Letters reminding the respondents of the questionnaires were later sent to those who had not responded within the three weeks duration. Case Study This thesis involves classical use of case studies to gain a deeper insight through the application of a set of ideas. A multiple case study approach helps in developing a theory which is better grounded, more accurate, and more generalized (Eisenhardt Graebner, 2007). Case studies are introduced to test the possible effects that advertising in online newspapers could have on advertising on print newspapers, and the usersââ¬â¢ adoption of one over the other. The use of case study is important in practical testing of theories with practitioners in real life situation. The case study organizations are selected based on the idea of theoretical sampling. This is because when it comes to building a theory, theoretical sampling tends to be preferred as compared to generalized concept found in statistical studies. This means that the cases are chosen for theoretical and not for statistical reasons (Schroeder, Linderman, Liedtke Choo, 2008). An analysis has been developed on how the use of online advertisement is steadily gaining popularity among entrepreneurs in Malaysia, and particularly the use of The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 32 Survey Analysis From the nearly 100 questionnaires that were mailed to entrepreneurs, 85 were returned. This represented an 85% response to the questionnaires. However, those that contained usable data were only 70, thus a satisfactory response rate can be said to have been reasonably attained. From the 100 questionnaires administered to advertisement experts, 80 were duly completed and handed over. From these about 74 contained usable data representing nearly 80% response rate which can be considered satisfactory. Ninety-five out of the 100 readers of both versions of The Star duly responded to the questionnaires and all had useful data. Chart 1 Treatment of Data In research, the data collected need to be synthesized in order to make sense with regard to what is being studied. The data from the questionnaires in this research were analyzed extensively to retrieve the information contained in them (Zikmund, 2003). The triangulation method for data analysis and interpretation was used to interpret the data collected, basing arguments on grounded theory (Dick, 2000; Knafl Breitmayer, 1991). In addition, the information obtained from the case study were analyzed individually and thereafter, a comparison was made between the different data sources. ONLINE AND NEWSPRINT ADVERTISEMENT 33 Research Limitations The main limitation that may be pointed out in this research is the use of a single case study. However, it is also true that online advertisement is still a recent concept that has not gained much popularity among entrepreneurs. At the same time, the single case approach has weight in the sense that it allows the achievement of a comprehensive analysis. Some of the information have also not been validated through multiple case analyses so as to provide a solid and practical basis for understanding the effects of online advertisement on newsprint advertisement. Rigor, Validity, Reliability, and Ethics The four categories of quality management in research were highly considered. These include validity, reliability, ethics, and rigor (Zikmund, 2003). Reliability of a research is its ability to demonstrate consistency in results; this was achieved through the control of sample by stratifying the population to get a more representative sample. On the other hand, validity is the ability of a scale to measure what it is intended to measure but not going beyond the topic of the study. The triangulation method was used to control this aspect in the thesis. Ethics involves adherence to the norms accepted in gathering of information and this has been ensured by providing secrecy on the information collected from the entrepreneurs. Lastly, the rigor of the research was directed toward efficient sample size in a critical facet in any investigation. The main purpose that a researcher utilizes a sample is to reduce the charges and to collect important data faster (Zikmund, 2003). ONLINE AND NEWSPRINT ADVERTISEMENT Human Rights Protection The people who were interviewed were assured of their confidentiality. In addition, the information gathered ensures the peopleââ¬â¢s privacy. The entrepreneurs and their businesses will have their rights protected. Research Schedule/Timeline This research took a period of eight weeks. This is considered an ideal timeframe given the busy schedule of some of the subjects who were to be interviewed and have granted appointments at later dates. A detailed summary of the work plan for the research has been tabulated below: Table 1: Work Plan Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Research proposal Preliminary literature review search Literature review and writing Interviews Case study collection Interview editing, coding and interpretation Report interpretation Report writing and presentation 34 ONLINE AND NEWSPRINT ADVERTISEMENT 35 CHAPTER 4: RESULTS Research findings indicate that The Star Online is not yet well explored as regularly as The Star Daily print version. According to the survey, only 41% of the users of The Star Online read it daily, as opposed to the 60% who read The Daily Star daily. Chart 2 Seventy percent read The Star Online edition several times a week, while 80% read The Star Daily several times a week. Only 5% of online users say they never read a print version. Online newspapers are read less frequently and also for shorter periods than printed newspapers. Four out of five users (81%) spend less than an hour reading The Star Online on days when they read it. Only 35% of print readers spend such a short time on it. About one-third of the readers of both The Star Online and The Star Daily were unwilling to pin themselves down to a particular time of day for reading the paper. One in four (25%) said they read The Star Daily between 5 and 9 a. m. The main time for reading The Star Online is around 6 p. m. (38%)ââ¬âthis is the time preferred by users of the online edition, which can be read ONLINE AND NEWSPRINT ADVERTISEMENT 36 on the evening before the printed version appears or which are updated several times in the course of the day. In The Star Online version, the classic sections of the newspaper are the most frequently used. The section Local News is also highly popular. One in three readers of the online version uses the archive frequently (32%) and only about one-third of users did not read the small ads (37%). Items with entertainment value or with feedback possibilities were not very popular. Clear differences emerged between the different kinds of versions, and this only shows that preferences are transferred from the print media to their online equivalents. Proof of this is the strong interest in Local/Regional Affairs of Internet users of local and regional newspapers or the importance attached to up-to-date information on politics and business matters. A number of questions dealt with the comparison of the information content of The Star Online compared with The Star Daily. Compared with the print version, the online newspaper was rated 45% of the respondents as providing more expanse of information, while only 30% voted in favor of the print version on this criterion; 20% rated both versions on this count. The smaller size of The Star Online compared with The Star Daily may be the reason that the print newspaper was rated by considerably more respondents as providing greater scope of information. Chart 3 ONLINE AND NEWSPRINT ADVERTISEMENT 37 Regarding finding information in the paper, the position is more positive for The Star Online: 50% of users stated that they could find their way around just as well as in The Star Daily, while 20% were able to find their way around the online version better. With regard to entertainment value, 40% of users found The Star Online just as good as print version, 35% of users rated print version better and 27% favored online version. What about reader loyalty? About 65% would have chosen The Star Daily and just fewer than 30% would have preferred The Star Online, if only one of the versions had been available. The decision in favor of the print version was based on its portability, while the advantages of the online version were seen as being its accessibility from outside the normal circulation area and the avoidance of unwanted paper. The main advantage, however, in the eyes of the respondents was that online newspapers are normally provided free of charge. It is therefore not surprising that only 35% of users would be prepared to accept a charge. Out of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. Only 1% of those users willing to accept a charge could imagine paying more for online newspapers. Apparently, then, users are not willing to pay for the advantages of online newspapers. ONLINE AND NEWSPRINT ADVERTISEMENT 38 CHAPTER 5: DISCUSSION The case study of Star Publications shows that online newspaper users base their activities and/or expectations on the print newspaper and use or design their product accordingly. The online user knows what to expect of a site as the online version retains the name of the printed version, use a similar layout, and similar contents. Moreover, the positive image of a paper can be transferred to the internet. On the other hand, too strong orientation toward the printed original could mean that the possibilities offered by internet technology are not fully exploitedââ¬âthat copy is simply lifted from the printed version. Given such trends toward the future consumption of newspapers, it is clear that online newspapers are steadily taking over the readership of print newspapers. This has the potential of influencing the choices of advertisement media, which entrepreneurs will be making regarding print newspapers or online newspapers. The concern for newspaper publishers would be about the timeframe for which their print newspaper audience would be big enough to justify such huge investment toward publication and distribution of print newspapers. Similar concern would be to entrepreneurs and businesses which still rely heavily on print newspaper for their advertisements. Are they likely to continue using print newspapers for their advertisements or the trend would most likely shift toward online newspapers? The introduction of charges for use seems scarcely possibleââ¬âat least not as long as the same or similar information is available on the Internet free of charge. The doubts of the advertising industry may evaporate as the Internet becomes increasingly widespread and commonly used (Mutter, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 39 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS Major Conclusions It would be quite wrong and misleading to rule out the future of print newspapers as advertising media just because of the increased use of online advertising. The reality is that paid circulation newspapers like The Star and Sunday Star still remain very popular advertising media for both local and international businesses. Print newspapers are the most aged forms of mass media, and will thus continue to be dominant in this field, recording big volumes of advertising revenue. Multinationals and local convenience store will continue to depend on print newspapers for their advertisements. Print newspapers are found in each and every community worldwide and readers are very fond of them (Brassil, 2010). Both online and newsprint advertisement have their characteristics which show strong and weak points. This explains why despite the perceived decline in readership of print newspapers, a scan through a print newspaper will reveal a number of businesses that continue to place their advertisements on daily basis. The continued presence of advertisements on newsprint clearly indicates that it still works as a very effective advertisement medium. Although printed newspaper no longer enjoys exclusive monopoly as the predominant source of news, it is clear that they still remain a strong factor in their specific sphere of influence, and online advertisement is not about to edge it out (Brassil, 2010) Recommendations 1. Entrepreneurs should highly consider using both print and online newspapers for their advertisements since both have reasonable number of loyal readers. ONLINE AND NEWSPRINT ADVERTISEMENT 2. When placing advertisements on online newspapers, designers should avoid putting a lot of emphasis on feedbacks since readers rarely give them attention. 3. Advertisements on both versions of newspapers should be critically placed on segments that are frequented by readers so as to attract their attention with ease. 4. Links placed on online newspapers should be more easy to use so that readers can easily navigate through the paper. 5. Most advertisements that target younger persons should be preferably placed on online newspapers while those targeting older people should be placed on print versions.
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